IBM definitely falls under the category of a traditional vendor adapting to new trends in the IT world. Big data analytics is one of those trends; a rapidly-growing industry where the Big Blue is gradually growing thanks to, among other things, an aggressive M&A strategy. The company acquired Algorithmics and i2 this year alongside its […]
Social Media Marketing is More Than Just a Cliché: Insight
Social networking / media has evolved to become one of the largest or more accurately massive industries the web has ever spawned. The phenomenon has grown so big, it in fact has ushered in the formation of multiple sub-industries – all supported by the sheer mass of users that social networks stand on. This mass, […]
Social Networking (and Media) Changing Corporate Culture
Social networking was a concept originally founded for the masses to use on a very overlapping basis, but alongside the acceleration of Enterprise 2.0, things have begun to pick up, and fast. After social networks surpassed the sustainable monetization stage the first Web 1.0 companies couldn’t, and evolved to an adequate scale and spectrum, the […]