Mobile marketing has exploded with the dawn of Smartphones and more importantly on the long run, tablets. When the iPhone launched in 2007 a huge space opened up for advertisers -a whole new market and audience, which are – despite of the cliché – a couple of clicks away. The first element of present day […]
How Location-based Marketing Expanded way beyond just Location
Location-based marketing is one of the biggest trends, if not shifts the industry has ever experienced. Location-based advertising, or more accurately promotion enables marketers to target customers according to real preferences at the right time, and generate revenues they wouldn’t otherwise bring in. The bottom line is that location-based marketing is gaining traction and a […]
Google Goes after Content Farms, but what’s the Impact?
Search has become an enormous global market, and Google is very much interested in maintaining its current position as the industry leader. This interest has translated into a lot of efforts around improving Google Search features-wise, but customer loyalty also matters to the internet giant – and this is where the recent Google vs. content […]
The Inbound Marketing Mindset
Learning Inbound Marketing is like growing up. We need to learn to stop shouting (controlling, manipulating, dictating…) and start listening. The thing is, when we finally do stop shouting and start listening we often find ourselves having to listen to a whole load of crap. This is the crucial moment that decides the difference between […]